The Importance of Branding Your Clinical Research Site

On-Demand Webinar

Presented by: Katelyn Magney, PharmaSeek and Hannah Kepro, PatientWise

Branding is one of the most important aspects of any company, no matter the industry. It is even more crucial, however, when it comes to patients trusting your practice with their health and well-being. There are many aspects of your brand to consider - from a logo, to a color scheme, to a consistent font. Join marketing experts Hannah Kepros and Katelyn Magney as they provide tips for developing and maintaining a strong and cohesive brand for your research site.

After watching this webinar, you'll learn:

  • Why branding is important and the difference between marketing and branding
  • Tips for creating a logo and color scheme
  • How to implement your brand online
  • Tips for branding in a clinical research setting

 Katelyn_Magney_Headshot.jpgPresented by: Katelyn Magney, Marketing and Communications Manager, PharmaSeek
Katelyn Magney is the Marketing and Communications Manager of PharmaSeek Companies, a group of three interrelated businesses focused on streamlining the administrative aspects of clinical research. In her current role, Katelyn develops and executes corporate marketing and public relations campaigns using a variety of different platforms. She also coordinates promotional events such as webinars, conferences, and workshops. Prior to starting her marketing career, Katelyn graduated from the University of Wisconsin-Madison with a degree in Communications and French.
 
Presented by: Hannah Kepro, Lead Marketing Associate, PatientWiseHannah_Kepros_Headshot.jpg
Hannah Kepros is the Lead Marketing Associate for PatientWise, an ad agency that specializes in patient recruitment for clinical research. In her current role, Hannah proposes, creates and implements nation-wide advertising campaigns comprised of television, radio, print, and digital ads. She also helps research sites with corporate marketing strategy and design, including website builds and logo design. Hannah is a graduate of University of Wisconsin-La Crosse with a B.A. in English Rhetoric and Writing (Journalism Emphasis) and a minor in Creative Writing.
 

 Access the on-demand webinar today!