Research Program Structural Optimization: A Best Practices Approach
Presented by: Rhonda J. Paz, PhD, CRCP & Shirley Trainor-Thomas
Research program structures vary widely among healthcare organizations. Dr. Paz and Ms. Trainor-Thomas, drawing from their extensive experience in the clinical trial space, will share research infrastructure best practices from around the country. Additionally, they will touch on key aspects of marketing research programs to both internal and external audiences.
During this webinar, the speakers offer valuable insight into structural optimization and growth through staffing, standardization and communications.
Specific areas covered are:
- Centralized versus decentralized staffing structures
- The importance of specialized job functions
- The best staffing structures for real-world situations
- Effective job descriptions to ensure hires are based on qualifications and skills needed
- Marketing and communication methods
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Dr. Paz is responsible for strategizing and implementing new service lines and products as well as the formation of expert operational units to support the variety of service needs of client research sites. She oversees all staff units, ensuring that operating goals and performance metrics are achieved. She has more than 25 years of leadership experience in clinical research. Prior to joining GuideStar, she was the Associate Director for Scientific Administration of the Louisiana Cancer Research Consortium, where she was responsible for establishing a centralized administration to oversee and manage scientific programs, internal grant programs, research informatics, as well as research facilities. Prior to that, she was the Director of Clinical Research for two prestigious medical centers, overseeing the implementation and operations of the clinical research programs. Her experience makes her uniquely adept at program development, start-up and re-engineering of research operations. Dr. Paz holds a PhD in Health Administration, as well as a Bachelor’s in Business Administration and Management. She has earned a designation of Certified Contract Research Professional and is active in several industry organizations.
Shirley Trainor-Thomas – Chief Strategy Officer, GuideStar
With experience in both clinical trials operations and hospital administration, Shirley Trainor-Thomas focuses on developing solid relationships with physicians and hospitals, as well as the pharmaceutical, biotech and device industries. She is responsible for strategic direction and new product development. Prior to joining GuideStar, Shirley was in clinical trials management leadership roles spearheading partnerships with numerous health systems, hospitals and physician practices and directed the clinical trial procurement process for those clients. Before gaining her clinical research experience, Shirley worked in several hospital systems holding management positions that included business development, managed care contracting, marketing, outpatient service management and physician acquisitions. Shirley is an active member of the American College of Healthcare Executives and serves on the editorial board of the Association of Clinical Research Professionals’ publication, Clinical Researcher.