The Importance of Branding Your Clinical Research Site
Presented by: Katelyn Magney, PharmaSeek and Hannah Kepro, PatientWise
Branding is one of the most important aspects of any company, no matter the industry. It is even more crucial, however, when it comes to patients trusting your practice with their health and well-being. There are many aspects of your brand to consider - from a logo, to a color scheme, to a consistent font. Join marketing experts Hannah Kepros and Katelyn Magney as they provide tips for developing and maintaining a strong and cohesive brand for your research site.
After watching this webinar, you'll learn:
- Why branding is important and the difference between marketing and branding
- Tips for creating a logo and color scheme
- How to implement your brand online
- Tips for branding in a clinical research setting